The digital marketing landscape is broad and fast growing, creating a plethora of opportunities for career advancement. These days, it’s rare to see companies not use any form of digital marketing as part of their business strategy. One of the …
The Digital Marketing Career Path. Your guide to Success Read more »
Landing an entry-level Digital Marketing job might sound challenging when you have no experience in digital marketing. However, this industry is growing more than any other. That being said, the pandemic has obviously had a big impact on companies’ overall …
5 Ways to Get an Entry-Level Digital Marketing Job Read more »
For most, college is a time where you can stay up late and sleep into all hours of the day. On a good week, you might make it to one or two classes. You may think you have it tough …
In the near future, you will only be able to run Facebook Campaign Budget Optimisation (CBO) campaigns. This was meant to be rolled out at the end of 2019 but was postponed. However, it will be enrolled soon. Therefore, we …
Snapchat is another fast-growing Social Media platform with a reported 210 million active users as of Q4 2019. This number was around 190 million as of Q1 according to oberlo. This provides a great opportunity for you to reach your …
Shopify is a platform that allows you to set up and manage your own website. It is a subscription service perfect for running an online store. The best thing is that is is incredibly easy setting up a Shopify store. …
Using social media has become the essence of online marketing, becoming a great tool to interact with potential customers, enhance your brand and grow your business. It helps you differentiate yourself, and increase awareness of your brand or business. By …
What Causes Campaign Overspends In order to avoid campaign overspends or underspends, you must do your due diligence when creating campaigns. Make sure you create some sort of checklist that covers all of the main criteria for creating a campaign. …
Facebook vs. Twitter Ads Facebook has a much larger audience size over Twitter, which allows you to create more targeted audiences. The Facebook business platform is much more advanced than Twitter’s. You can select your most ideal customer down to …
Assuming you have set up a Facebook page and created a Business Ad Account on Business Manager, we can now go through how to actually set up the ad. When you select a Facebook ad objective, Facebook will optimise towards …