Snapchat is another fast-growing Social Media platform with a reported 210 million active users as of Q4 2019. This number was around 190 million as of Q1 according to oberlo. This provides a great opportunity for you to reach your potential customers.
It is a common misconception that only teenagers use Snapchat. In a report by emarketer in the UK, around 31% of Snapchat users are aged 18-24. There is still a huge audience (24+) for you if this is your target audience.
As someone who runs Snapchat Ads on a daily basis, you can get really good ROI and drive strong results in both Awareness & Conversions. Let’s have a look into how to create a Snapchat Ad Campaign for beginners below:
Step by Step Guide on How to Create a Snapchat Ad Campaign for Beginners
1st: Choose your Objective.
When you got create a Snapchat ad, you will first have to choose an objective. There are 3 primary sections that each objective falls under: Awareness, Consideration & Conversion.
Awareness: Reach as many people as possible within the selected audience and drive Awareness for your Brand/Product. This will typically drive very low CPM’s (Cost Per 1000 people reached)
App Installs: Drive the user to the app and optimise towards app installs
Drive Traffic to Website: Drive people to your website landing page at the most cost efficient CPSU (Cost Per Swipe Up)
Engagement: If you have a piece of content that you want the user to Engage with, you can run this objective to boost Engagement.
Video Views: This objective will optimise towards users watching your video ad/s at the lowest CPV (Cost Per View)
Website Conversions: This will optimise your campaign towards users carrying out a particular action on your site.
Catalog Sales: This is a good objective if you want to drive sales of your product
2nd – Create Your Campaign
Name your Campaign
Choose Start & End Dates and Campaign Budget
3rd – Set Up Your Ad Sets
In the Ad-Set level, this is where you will select the formats, audiences and ad set budget. You can create as many ad sets as you want. For instance, you may want to compare Male vs Female audiences within the same campaign.
This way, you can set separate budgets for both audiences if you want to split the budgets evenly or skew it more towards a certain audience. You can also then allocate specific creative assets (ads) to each specific audience. This is particularly beneficial if you have Male and Female ads.
Also, depending on which objective you choose, there are different formats available. For example; in the above example, we chose Video Views and as you can see we can select a normal Snapad, commercial or extended commercial.
This is where you can create your audience. As previously mentioned you can use a different audience for each ad set. Unlike Facebook, where you can select your audience based on Interests. On Snapchat, you need to select your audience based on Categories.
4th – Creating Your Ad
Within each ad set, you can create as many ads as you like. This is where you need to differentiate each one from the other. Therefore, you need to choose a different ad name for each ad. If you are running more than 1 ad creative, you can select the same Headline. However, if you are using one ad creative you may want to test which ad performs better by choosing different headlines.
If you are creating more than 1 ad, you can duplicate it before publishing. To do this, on the right-hand side, under ‘Ads Queue’, click on the 3 dots. Then select Duplicate. Once you have created all your ads, click on next and publish your campaign.
So as you can see it is fairly easy to create a Snapchat ad. However, you can contact me here (marktreanor.co.uk) if you need further help/guidance.